Salary – Competitive circa £30,000 pro-rata per annum, depending on experience

Contract - 12 months fixed term contract (maternity cover)

Location - KidZania London – Westfield, Shepherds Bush

Job Type - Permanent, Full-time, Onsite 5 of 7 days per week- some weekend working is required

About Us

KidZania is no ordinary city. It's an exhilarating 'Edu-tainment' filled child-sized destination where kids' dreams come alive through interactive role play and exciting reality-based activities. We empower and inspire children to explore future career choices while having an absolute blast!

With 28 locations worldwide, from Mexico City to Tokyo to London, KidZania welcomes over 9 million visitors each year, with 8 more facilities on the way. We're on a mission to transform young minds and create a better world.

At KidZania, we believe in the power of collaboration, fun and making a meaningful difference.

What’s In it for you?

A working culture that values your strengths, prioritises your personal development and does not micromanage. We trust our people to do their best for the company and empower them. We don’t take ourselves too seriously and believe in kindness, respect, honesty, collaboration and having fun. You’ll be able to tap into a network of talented people and witness the development and roll out of new initiatives as we grow and expand KidZania London brand. Opportunities to learn are extensive and there is nothing we love more than a go getter.

Are you ready to play a pivotal role in shaping the future for thousands of children and teens every year? Come and join us!

KidZania’s values are our shared beliefs about behaviours that are key to how we deliver against our objectives and help us achieve our vision and strategy, shape the way we deliver our functions and are integral to the way we interact with each other, professional stakeholders and the public.

KidZania is a Mindful employer, taking the lead and championing in positive mental fitness at work.

We are also a member of the Disability Confident Charter committed to ensuring an inclusive and supportive working environment that is free from any form of discrimination.

We Employ People of Difference. Please let us know if you require additional access arrangements during the recruitment process.

https://jobs.kidzania.co.uk/

https://kidzania.co.uk

Job Purpose

The Birthday Sales Manager is responsible for driving sales and ensuring excellent delivery of all birthday parties within KidZania London. Specifically targeted to deliver the parties budgeted admissions, revenue, and yield targets. The role will lead on parties’ strategy and outbound sales, working closely with all operational departments and sales/marketing teams. This role includes weekend and evening work, as required by the demand of the business. This is a very hands-on role for a highly motivated, sales and marketing professional with a positive ‘can-do’ attitude.

Key Responsibilities

Strategic

• Develop and implement strategic tactical campaigns for parties, at relevant times throughout the year to drive sales during shoulder periods.

• Actively review, propose, and develop customer retention and growth campaigns for parties.

• In coordination with the Head of Sales, set and deliver weekly, monthly, quarterly and annual sales goals for each segment within the sales strategy.

• Continually monitor ticket sales (closed and forecasted) and discuss with Head of Sales areas of concern and development.

• Develop, execute, and review sales and lead generation strategy for parties in line with budgeted EBITDA targets & business KPIs set.

• Proactively develop and maintain excellent knowledge and latest trends within children’s parties’ market to build credibility with families and advise on necessary adjustments within sales strategy to effectively navigate any changes.

• Influence developments within internal processes, product development and operational & ticketing set ups across all departments to improve customer journey & experience, as well as delivery of parties.

• Explore development and delivery of themed parties, and add-ons to assist in reaching EBITDA targets.

Sales and Marketing

• Assist to identify, map and deliver a communication plan for parties covering all channels (print & digital advertising, direct mail, email broadcast, outbound calls, PR etc.) to result in measurable conversion.
• Share feedback from parents on our product offering, market insights, and competitor activity with wider teams to help build greater market intelligence and appropriate product offering relevant to market needs.
• Work closely together with marketing, design and content teams to help with further product & marketing collateral development ensuring inclusion of key USPs for parties.
• Lead on inner city birthday sales, as well as lead generation and active outbound sales opportunities for parties.
• Proactively seek new routes to market and take ownership of creating new relationships, following up and managing delivery of mutual objectives to guarantee the success of campaigns.
• Deliver birthday tours for prospective parents to assist closing sales.

General

• Responsibility for complying with company policy concerning health, safety and security of themselves and others and must ensure that they do not endanger others by their acts or omissions.
• Responsible for the internal birthday crib sheet process and accuracy.
• Work with the Contact Centre manager to over-see the reservations/booking aspects of birthday sales, including booking communications, sales processes such as payment chasing and processing by our Contact Centre team.
• Deliver training to the contact centre agents for birthday sales and up selling processes.

The job holder will perform any other reasonable tasks, as requested by the Head of Sales or Operations manager.

The job holder will perform any other reasonable tasks, as requested by the Head of Sales or Operations manager.

Please be advised this role may require some weekend working and travel.

Essential Criteria

• Previous experience in a similar role and within Contact Centre, Call Centre, Customer Service, Attractions, Hospitality, Entertainment, Trade & Events
• Computer literate and confident in using ticketing and phone systems, word, excel and PowerPoint.
• Able to lead, motivate and manage a team effectively

• Experienced in selling products in the corporate and/or leisure industry
• Highly organised and efficient
• Excellent project manager

• A strong communicator, both verbal and written, confident in communication at all levels and to large audiences

Person Specification

• Commercially minded and results driven
• Comfortable leading a team whilst being hands on and leading by example
  
• Confident in establishing and maintaining relationships within the industry
  
• Proactive and organised with the ability to lead and work as a team, with initiative.
• Confident and personable, with ability to build relationships with problem solving skills
• Ability to work through complex issues and to work effectively in a busy and fast paced environment, with strong attention to detail

• Continuous improvement mindset, positive attitude and resilience.
• Passionate about education and our future generation.
• Experience in managing relationships with public and third parties, more broadly, fairly and with respect, without stereotyping or bias.

BENEFITS

Some of the fantastic benefits available for this role include:

• Fun and Inspiring place to work
• 25 days annual leave, plus recognised Bank Holiday
• Employee Assistance Programme - A 24-hour telephone and online service for specialist advice and counselling services. This service is available 24 hours a day, 365 days a year.
• Training and Career Development opportunities
• Company Pension Scheme
• 50% Discount on food in KidZania and subsidised hot drinks
• Westfield Discounts
• Free and Discounted KidZania Tickets
• 25% Discount in our retail shop and KidZania Birthday Parties
• 60% Discount in our internal food and beverage outlets
• 20% Discount at Hilton Kensington stays
• + more such as discounts to Red Letter Days, Buy a Gift

Brief description of the selection process:

Join us for a two-stage interview process, starting with a virtual first stage interview so you can decide if our vibe is your vibe!

Are you ready to take KidZania London into its 8th year and beyond, transforming the hopes and dreams of the next generation while fulfilling your own career aspirations?

Apply now at https://jobs.kidzania.co.uk/ and join the KidZania London team today!

Learn more about KidZania at https://kidzania.co.uk

For more information, please contact Bethany.white@kidzania.co.uk 

We are an equal opportunities employer. Please let us know if you require additional access arrangements during the recruitment process.